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PAREXEL Launches New Branding Program

Focuses on three themes, streamlines informatics offerings

By: Gil Roth

President, Pharma & Biopharma Outsourcing Association

PAREXEL has launched a new marketing program to highlight its approach to meeting client needs. The new brand promise, “Your Journey. Our Mission™,” focuses on three themes: Global Expertise, Drive to Solve the Complex, and Recognition of the Bigger Journey. Josef von Rickenbach, chairman and chief executive officer, PAREXEL International, “In today’s market, biopharmaceutical companies must effectively balance global requirements with regional and local issues, address clinical trial complexit...

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